McSorely's ain't Budweiser

As the above visual aide clearly demonstrates. McSorely's is not owned or brewed by Anhueser Busch.

Confusion arises when reading on the packaging of McSorely's Irish Pale Ale that this beer is brewed in Latrobe, PA, the legendary location associated with the somewhat legendary beer (for some reason) Rolling Rock Old #33.

As many of us know, Rolling Rock was sold off to A-B, which promptly shut the brewery down, and killing a small part of Pennsylvania's soul with it. As for the brewery, once bought out, it and the production plant was closed.

searching for the appropriate image, I just Googled "closed plant".

So McSorley's is actually an Ale House located in NYC. Excuse me. It's an Ye Olde Tymey Ale House apparently. McSorley contract brews with The Lion Brewery which uses the old Latrobe brewery in Wilkes Barre, Pennsylvania (thereby resuscitating a small part of PA's soul.)

aaaaaahhh.

In what some would describe as a dastardly beer plot, Anhueser Busch likes to sneak onto the shelves a few Beer products that mimic the look and feel of domestic microbrews and craft beers. When it can't outright buy a competitor it sends in a Stealth Beer to take aim and fire. Though these beers don't announce that they're manufactured from A-B knowing that their target market would scoff unless protected by anonymity, they still posses all the subtlety of a 25 year old trying to blend in at a high school party. A-B comes up with beers like Land Shark Lager from the "Margaritaville Brewing Co." Riiiiiiiiiiiiiiiiiiiiiight. Look, I can't say just what the hell Jimmy Buffet has been doing with himself for the past two and a half decades, but it sure as hell ain't wearing rubber boots while leaning over a brewing vat trying to get the perfect original gravity reading.

McSorely's and Lion Brewing Co need to understand that their target market has become highly weary of A-B microstealths and that the word "Latrobe" placed on the package needs to be as fully explained as possible.